Greater Shepparton Official Visitor Guide launched

Greater Shepparton City Council officially launched the new Official Visitors Guide yesterday at the Greater Shepparton Tourism and Major Events industry briefing held at the Shepparton RSL.

More than 130 local business and industry representatives attended the event, providing an overview of the 2018 Major Events Calendar which will see over 30 national and international events come to Greater Shepparton.

The 2018 Major Events calendar builds on the 2017 program which saw over 305,000 attendees (116,000 visitors from outside of Greater Shepparton) injecting an estimated direct and indirect economic benefit of $50.3 million into Greater Shepparton.

The Visitor Guide is published every two to three years, and is the ‘go to’ for visitors and locals seeking information about Greater Shepparton’s tourism offerings, including attractions, museums, dining, accommodation and services, as well as useful maps and advertisement listings.

The guide is a 72 page, full colour publication. This edition has had a complete redesign reflecting the “Shepparton Many Great Things” destination brand. 

Greater Shepparton City Council Director Sustainable Development Geraldine Christou said “this is an inspiring guide for those visiting or contemplating visiting Greater Shepparton, showcasing a taste of all that our beautiful city has to offer. With approximately 50,000 copies of the guide to be distributed over the next two years, this is the largest print run of any local tourism publication”.

“I would like to thank the 70 or more businesses who have advertised in the guide. It is a great publication to advertise our local businesses in, and there’s no better way to market our great region.”

“The guide is the publication most frequently used by our Victorian Tourism Award winning Greater Shepparton Visitor Centre to promote the region to visitors and locals, event attendees, new residents, business travellers and those visiting friends and families in Greater Shepparton.  This is an important publication and one that we are proud to launch,” said Ms Christou.

The guide is distributed through Visitor Information Centres across Victoria and into South Australia and New South Wales, as well as at exhibitions and trade shows where Greater Shepparton has a presence. 

The guide is available at the Visitor Centre, 33 Nixon Street, Shepparton, and online at  It will also be made available at local attractions, cafes and accommodation establishments over the coming weeks.


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