Revitalising Shepparton's CBD - Maude Street Mall redevelopment project

The Maude Street Mall Precinct Redevelopment is the final stage of Project 1 under Shepparton’s CBD Revitalisation Project. The revitalisation also included works to rejuvenate Vaughan Street (completed) and the Maude Street Bus Interchange and Maude Street between Ashenden and High Streets. 


Consultation Phase

In March 2017 Council resolved to undertake a process of exploring design concepts for a redeveloped Maude Street Mall. The aim of the project is to improve the function and visual amenity of the Mall in maintaining its primacy as the heart of the Shepparton CBD.

In May 2018 Spiire developed and prepared four concept design options for the proposed Maude Street Mall precinct redevelopment. Council undertook extensive consultation on four design options presented by Spiire, with Council refining options and adopting the Concept Design Option 4a as the basis for the proposed revitalisation.

Concept design Option 4a consists of a shared streetscape with one way traffic at an estimated cost of $17.15m. It provides flexibility and adaptability to better cater for changing industries and consumer demands and habits.

Design Phase

The tender for the design work and business case was awarded to Group GSA at the August 2019 Ordinary Council Meeting at a cost of $499,950. Group GSA utilised local subcontractors including engineering and surveying, and have a demonstrated track record in delivering similar projects for regional and metropolitan areas.

Construction Phase

The tender for construction work was awarded to local company Jarvis Delahey Contractors at the September 2021 Council Meeting. Works commenced in October 2021. The initial works focused on the removal of infrastructure and utility services relocation works so as not to disrupt traders prior to the busy pre-Christmas period.

Concept Design Option 4A

The Refined Concept Design featuring greater detail, based upon Council-endorsed Concept Option 4 was presented to the community for consultation.

Concept Option 4A was developed after consideration of public consultation feedback, and includes the following key features:

  • Traffic
    • Provides for 20km/h shared zone one-way traffic through the Mall, travelling southbound from Fryers Street to High Street (previously traffic was proposed to exit the Mall to the east via Stewart Street). This will improve vehicle linkages and traffic flow in the CBD, provide increased accessibility and visibility of businesses, enhance the perception of activity within the precinct and provide a more favourable environment for night time trade and activities.
    • Layout and pavement composition of the Stewart Street portion of the Mall is configured so that eastbound 20km/h shared zone one-way traffic can be introduced at a future date. This will provide greater flexibility for future traffic needs of the precinct.
  • Parking
    • Provides parallel parking spaces along both sides of the one-way shared roadway. These parking bays will be generous in size to allow vehicles to safely pull head first into parking bays.
    • Removal of the previously proposed off-street parking at the south end of the Mall provides the opportunity to retain a greater number of existing trees and provides pedestrian zones with a more consistent linear flow, with the western side of the development retaining a “Mall” feel for its entire length.
  • Trees — Retention of a greater number of existing mature street trees throughout the Mall.
  • Pavement in front of Mall businesses — Retains existing concrete pavement in front of Mall business to reduce disruptions to public access to businesses during redevelopment construction works.
  • Playground — The playground will be soft fall terrain play, aimed at age groups ranging from toddlers through to primary school age.
  • Street furniture and gardens — Low garden beds and careful placement of street furniture will provide clear visibility across the mall.
  • The future
    • The Maude Street Mall precinct design has been developed to meet today’s needs, and also to provide flexibility for possible future needs as technologies advance. One such consideration is the nominated site for possible future landing/parking of drone-type (Vertical Take-Off and Landing) vehicles on the top deck of the multi-deck car park.
    • Technologies such as smart lighting and WiFi are to be implemented.
  • Fraser Street Stage 2
    • An area has been identified along Fraser Street, in front of and beneath the Telstra tower that is to be considered as a future area for redevelopment (denoted by blue shading on the Concept Design Option 4A plan).
    • Fraser Street Stage 2 is progressing to concept stage, but will require a consultation process and assessment of benefits before proceeding further, subject to funding becoming available.

Click-and-drag on the map below to zoom in and see details.

Frequently Asked Questions

When will the project be constructed?

Construction works commenced in late 2021 and are expected to be completed by November 2022.

How long will construction take?

Major construction works are expected to take around 12 months.

How much will the redevelopment cost?

The cost estimate developed as part of the conceptual design work for Option 4A is $17.15M. More accurate costings will be obtained through the detailed design process as the overall scope of works is refined.

How will the project be funded?

Council have secured both Federal and State Government funding to the value of $12.325m. Council will fund the remaining $4.825m.

$8.575m was obtained from the Commonwealth Building Better Regions Fund and $3.75m was obtained from the Victorian Government's Regional Infrastructure Fund – Stimulus Round.

For more information

For further information please contact:

Manager Projects
(03) 5832 9700

Table of contents


  • March 2017 Council resolved to explore design concepts for redeveloped Maude Street Mall
  • August 2017 Council awards tender to develop Concept designs to Spiire
  • May 2018 Council releases four designs for extensive public and stakeholder consultation
  • Sept 2018 Council endorses Option 4 with estimated cost of $16.4m. One way traffic from Fryers to Fraser Street, car parking south end.
  • August 2019 Council awards contract to prepare a functional design, business case, detailed design and documentation of works to GroupGSA.
  • June 2020 Concept Option 4A adopted by Council.
  • June 2020 Application successful for construction funding.
  • Mid 2021Business case and detailed design completed.
  • Sept 2021Tender awarded for construction works 
  • Oct 2021Pre-works: Minor early works and utility services relocation works 
  • Early 2022 Construction: Civil works for the Maude Street Mall redevelopment.

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