Exploring the future and functionality of the Maude Street Mall


In March 2017 Council resolved to undertake a process of exploring design concepts for a redeveloped Maude Street Mall. The aim of the project is to improve the function and visual amenity of the Mall in maintaining its primacy as the heart of the Shepparton CBD.

In May 2018, via a tender process, Spiire was contracted to explore the feasibility of the options to potentially redevelop and revitalise the Maude Street Mall. Council releases four designs for extensive public and stakeholder consultation.

Council endorsed Option 4 at the Ordinary Council Meeting on 19 September 2018, leading to an exciting detailed design to now be developed for this precinct.

Council awarded the tender to landscape architects, Group GSA in August 2019, to refine the Option 4 Concept Design developed by Spiire.

Group GSA have a demonstrated track record in delivering similar projects for regional and metropolitan areas and Council looks forward to achieving a detailed design that will reshape and revitalise the Mall area.

Refined Concept Design

The Refined Concept Design features a greater level of detail and is based on the Council-endorsed Concept 4. The Refined Concept Design has the same features, such as the one-way road from Fryers to Stewart Street and a south end parking accessed from High Street.

Watch the video below to hear from Group GSA as they run you though a presentation of their Refined Concept Design for the redevelopment of the Maude Street Mall in Shepparton.

Click-and-drag on the map below to zoom in and see details.

Frequently Asked Questions

Why did Council adopt Option Four as its preferred design for the redevelopment?

Council have taken into account feedback received through community consultation as well as a range of factors and industry trends in forming a decision on the future layout and function of the Maude Street Mall area.

Why do Council need to get a detailed design?

Detailed design provides the full design of the proposed works for construction. This work will provide more accurate costings and detail on the scope of works required for construction. Detailed designs are commonly referred to as being “shovel ready” and are required for State and Federal government funding applications.

Why does Council need to undertake a business case?

A business case analysis will provide Council with a more detailed understanding of the project’s benefits and the return on investment for the project. It is a standard process for significant Council projects to ensure that ratepayer’s money is being spent in a responsible way. Business cases are required for most State and Federal government funding applications.

How long will the detailed design and business case take?

The detailed design and business case would be expected to be completed by mid-2020.

Who will complete the detailed design and business case?

Council procured the work through a public tender process in accordance with its procurement policy. Group GSA were awarded the contract. Five tenders were received and two were shortlisted. 

Who is GroupGSA?

GroupGSA is an Australian based company with international offices in Asia. They will be drawing on local teams from Shepparton to deliver the project. They have extensive experience in urban design and landscape architecture. More information about GroupGSA.

How much will the detailed design and business case cost?

The Business Case and Detailed design will cost $499,950. 

When will the project be constructed?

The timeline for construction works will be determined by a number of variables including; the final scope of works within the adopted detailed design, staging of the project, availability of additional funding support.

How long will construction take?

Further detail on the timeline for construction will be determined through the detailed design process. The scope of works could involve a construction period of up to 12 months.

How much will the redevelopment cost?

The cost estimate developed as part of the conceptual design work for Option Four is $16.4m. More accurate costings will be obtained through the detailed design process as the overall scope of works is refined.

Will Council be funding the whole project?

Council is actively advocating for funding support for this project through State and Federal governments. A detailed design and a business case will assist Council in making funding applications for the redevelopment

For more information

For further information please contact:

Craig Exton - Manager Projects
(03) 5832 9768


  • March 2017 Council resolved to explore design concepts for redeveloped Maude Street Mall
  • August 2017 Council awards tender to develop Concept designs to Spiire
  • May 2018 Council releases four designs for extensive public and stakeholder consultation
  • Sept 2018 Council endorses Option 4 with estimated cost of $16.4m. One way traffic from Fryers to Fraser Street, car parking south end.
  • Aug 2019 Council awards contract to prepare a functional design, business case, detailed design and documentation of works to GroupGSA.
  • Mid-2020 Business case and detailed design completed.
  • TBC Construction is subject to funding.

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