Please note: this is an archived news article release

This article was published on Friday, 14 July, 2017. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.

Grow your Business through Social Media

Greater Shepparton City Council is partnering with local communities to host business sessions that support local businesses and help them reach their utmost potential through the world of social media.

Greater Shepparton City Council Director Sustainable Development Johann Rajaratnam said “Businesses, big or small, are realising the massive benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers.”

“Long gone are the days when the secretary was the first point of contact between an organisation and the outside world. The role is being replaced by websites and social media profiles,” said Mr. Rajaratnam.

Business owners new to social media marketing might believe that a few blog posts, daily, random status updates, and a lot of “followers” and “likes” are going to grow their business. The truth is this actually takes real planning and dedication.

“Proficient online marketers know that in order to make the most of the power of social media you need to incorporate a deliberate mixture of listening to your audience, sharing your relevant message and enabling others to share your relevant message.”

The Murchison Community Plan Committee in partnership with Greater Shepparton City Council is hosting a business event with guest speaker Damien “Will” Willoughby where you can hear first-hand from a local digital marketing expert and social media coach, on how you can grow your business through digital and social media.

With Christmas around the corner, this is a great opportunity for business owners to learn more about how they can market their business for this busy period.

The Murchison Business Event is taking place during the Small Business Festival. For more information on what other events are available during the festival, please visit

Will is keen to hear from you in the lead up to the event. If you have a marketing question, digital, social or traditional email him directly and he will answer your question at the event.

When:              Wednesday 23 August 2017 from 5:30pm to 7:00pm

Where:            Caledonian Hotel, 47 Stevenson Street, Murchison

Cost:                FREE

Contact:          RSVP by Friday 18 August to Jenny Lister

For more information call Rohan Sali on 03 5832 9700 or


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