Ken Cameron, Manager Performing Arts and Conventions at Greater Shepparton City Council said, “Up until now, there have been three names in the organisation, three logos of completely different styles and nothing to connect them.”
“For the sake of clarity and simplicity, we are calling our venues, Riverlinks Eastbank and Riverlinks WestSide. We are confident that the unified name structure and new logo will create a stronger, more vibrant brand for our performing arts activities in Greater Shepparton,” said Mr Cameron.
The new logo, with its colourful, interlinking rings, represents the ripples on water and the many diverse groups that make up the Greater Shepparton community.
New signs have already been installed in front of the Eastbank building and further signage with the new logo will be rolled out in the coming days.
