Vision, Objectives and Values

Greater Shepparton City Council has a clear vision for the future of our city, a vision which we share with our citizens and with partner organisations.

Council Vision

Greater Shepparton, Greater Future, a thriving economy in the foodbowl of Victoria with excellent lifestyles, innovative agriculture, a diverse community and abundant opportunities.

Community Vision

A diverse, vibrant and connected community valuing accessible opportunities for everyone. We adapt and respond in a way that is innovative, sustainable and accountable. We acknowledge where we have been and look forward to where we are going.

Together we are Greater!


To serve our community through providing leadership, making decisions, and advocating for equitable services and infrastructure.

Strategic Goals

Community Leadership
We will prioritise leadership in the community to celebrate our cultures, people and places that makes Greater Shepparton a unique, vibrant, diverse and liveable region.

Social Responsibility and Wellbeing
We will support the mental and physical health and wellbeing of all in our community, ensuring universal access to information, services, housing, healthcare and learning opportunities.

Vibrant and Diverse Economy
We will drive the visitor economy by growing visitor experiences and major events that provide employment and other opportunities to the community.
Our economic development will focus on establishing a strong, adaptive, sustainable and thriving region supported by agriculture and a diverse range of industries.

Infrastructure and Technology
We will focus on the planning of our region’s requirements to enable delivery of technology and infrastructure to meet the current and future needs of the community.

Environment and Climate Emergency
We will prioritise our environment and take urgent action to reduce emissions and waste in order to protect public health and create a region that mitigates and adapts to climate change.


The behaviour of any organisation should be value driven. Our values are:

  • Respect first, always
  • Take ownership
  • Courageously lead
  • Working together
  • Continually innovate
  • Start the celebration


  • Inspired to lead
  • Protect and enhance liveability
  • Good to Great
  • Innovation unlocks opportunity
  • Actively celebrate our community

Please download the PDF below for a more detailed list of Council's values and beliefs.