Vision, Objectives and Values

Greater Shepparton City Council has a clear vision for the future of our city, a vision which we share with our citizens and with partner organisations.


Greater Shepparton, Greater Future, a thriving economy in the foodbowl of Victoria with excellent lifestyles, innovative agriculture, a diverse community and abundant opportunities.


To serve our community through providing leadership, making decisions, and advocating for equitable services and infrastructure.

Strategic Goals

Leadership and Governance
Provide strong civic leadership, advocacy and good governance in the operation of Greater Shepparton City Council.

Develop resilient, inclusive, healthy communities that make Greater Shepparton a safe and harmonious place to live, work, learn, and play.

Build a thriving, resilient economy where Greater Shepparton is recognised
as a competitive place to invest and grow business.

Provide and support appealing relevant infrastructure that makes Greater Shepparton an attractive, liveable regional city.

Enhance and protect the clean, green environment that makes Greater
Shepparton the unique place it is.


The behaviour of any organisation should be value driven. Our values are:

  • Respect first, always
  • Take ownership
  • Courageously lead
  • Working together
  • Continually innovate
  • Start the celebration


  • Inspired to lead
  • Protect and enhance liveability
  • Good to Great
  • Innovation unlocks opportunity
  • Actively celebrate our community

Please download the PDF below for a more detailed list of Council's values and beliefs.