Visual Merchandising as a Commercial Tool

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This hands-on retail workshop is designed to help shopfront store owners improve layouts, displays and in-store decisions to support stronger sales.

When:: Tuesday 18th of August, 2026, at 9:00am to 12:00pm
Where:: Obertor - 53 Fryers St, Shepparton VIC 3630
Cost:: Free - Registration required
Contact:: Council's Economic Development Engagement Coordinator - (03) 5832 9850 |

Expression of Interest required

This session has limited capacity and is for retail shopfront store owners only.

To help ensure places go to eligible businesses, attendees must submit an Expression of Interest before a place can be confirmed.

Submitting an Expression of Interest does not guarantee a place. Council will review submissions and contact successful applicants with next steps.

Contact: Council's Economic Development Engagement Coordinator -
(03) 5832 9850 | Karen.Mellington@shepparton.vic.gov.au

Most independent retailers are leaving sales on the floor, not because of their product, but because of how their store works.

Led by Mon and Co Agency, this hands-on workshop will help retail shopfront owners read their store like a buyer does and turn everyday operational decisions into stronger sales.

What’s covered

How leadership, branding and customer archetypes shape your offer
How to use your floor space to drive margin
Building displays and layouts that sell harder, not just look better
In-store standards that support stronger commercial results
How planning can help optimise key selling seasons

You will leave with practical changes you can use straight away, without needing extra spend on stock or staff.

Before attending

Successful applicants will be required to complete at least 50 per cent of the online module before attending the in-person session.

Please wait until your place has been confirmed before completing the module as part of this workshop.

The online module is also available separately for anyone who wishes to complete it in their own time, however completing the module does not guarantee a place in this session.

A $49.50 course fee applies. Please use the discount code SHEPPBIZ.

Access the online module

This event is part of the Greater Shepparton Business Festival 2026, a FREE three-week festival features over 20 workshops, talks and networking events for business owners, entrepreneurs, professionals and anyone keen to build skills, grow their network or explore fresh ideas.