Please note: this is an archived news article release
This article was published on Tuesday, 17 September, 2019. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Tuesday 17th of September, 2019,
Greater Shepparton City Council Mayor Councillor Kim O’Keeffe joined AFL Goulburn Murray Region General Manager Jamie Macri and V/Line Executive General Manager Network Planning and Integration Jonathan McKeown at Monash Park Shepparton today to officially launch the state’s premier junior regional carnival which will take place from September 23-26.
Held annually, the V/Line Cup carnival brings together the most talented male and female regional footballers to go head-to-head against the top performers in their age group.
More than 100 past V/Line Cup participants have gone on to play professional AFL, becoming household names at the elite level including Essendon’s Dyson Heppell, Collingwood’s Steele Sidebottom and Melbourne’s Lily Mithen.
Currently in its 16th year as the official naming rights partner of the carnival, V/Line has contributed extensively in providing the opportunity for young players to challenge themselves against the best in their age group across regional Victoria.
In 2019, the V/Line Cup has grown to include 14 Under-15 Boys and eight Under-15 Girls teams.
Greater Shepparton City Council Mayor Councillor Kim O’Keeffe said the region was excited to be hosting the elite junior AFL event.
“Hosting this event is a massive coup and continues our region’s tradition of hosting high profile AFL events with our partners AFL Victoria and AFL Goulburn Murray,” Cr O’Keeffe said.
“It also provides a great opportunity for our local clubs to be involved with some of the key aspects of the event such as catering, bringing funds to their clubs, which ultimately could be utilised to be invested back into upgrades and development within our community”.
“We welcome all the junior athletes, their families, friends and supporters to our region and wish them all the best throughout the competition.”
Head of AFL Victoria Rick Bell said the V/Line Cup was one of the biggest events on the regional football calendar and AFL Victoria was pleased to welcome back another year of the hugely successful carnival.
“The V/Line Cup provides the next generation of aspiring footballers an opportunity to learn, develop and showcase their incredible talent against peers from across the state.
“For many competing at the championships, the V/Line Cup will be a steppingstone to the Under 18 NAB League competitions. The V/Line Cup also provides an important development pathway for young umpires, with umpires selected from the V/Line Umpiring Academy.
“AFL Victoria thanks V/Line for their partnership and involvement in this event for the past 16 years, and the Greater Shepparton City Council, as our host City, for their outstanding support and devotion to make the V/Line Cup possible,” Mr. Bell said.
V/Line CEO James Pinder said V/Line was thrilled to be supporting young people across the regions.
“We’re excited to be holding this year’s V/Line Cup event in Shepparton after four successful years in the Latrobe Valley region,” Mr Pinder said.
“The V/Line Cup not only provides young players with a pathway to the AFL but teaches them leadership and teamwork to make them great ambassadors for their community.
“At V/Line we’re all about being involved in the communities we serve and sponsoring the V/Line Cup is just another extension of that.”
For more information regarding the competition please contact AFL Victoria Communication Manager Reyyan Atmaca reyyan.atmaca@afl.com.au
More News from Greater Shepparton
Monday 23rd of February,
Aquamoves encourages locals to Make the Move for better health
Aquamoves is encouraging residents to take a positive step towards better health through its Make the Move campaign, focused on helping people start and maintain regular movement in a way that suits them. Read more
Monday 23rd of February,
Last chance to apply for Council’s Community Grants program
Greater Shepparton City Council is reminding residents, local community groups and not-for-profit organisations to apply for their share of funding as part of Council’s Community Grants program. Read more
Thursday 19th of February,
Upcoming night works – Midland Highway and Toolamba Road
Greater Shepparton City Council wishes to advise residents and motorists of changed traffic conditions and reduced speed limits in Mooroopna, due to upcoming night works. Read more
Wednesday 18th of February,
Look out for the green compostable bags coming to your door
Greater Shepparton City Council will once again be distributing green compostable bags across the municipality throughout February and March 2026. Read more
Wednesday 18th of February,
Public toilet replacement – Riverbank Garden, Murchison
Greater Shepparton City Council is pleased to advise that the existing public toilet at Riverbank Gardens, Murchison will be renewed under the Public Toilet Replacement Program. Read more
Wednesday 18th of February,
Shepparton Animal Shelter joins Mission Adoptable
Greater Shepparton City Council is excited to announce the Shepparton Animal Shelter is joining forces with animal shelters across Victoria for a special pet adoption event: Mission Adoptable. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Saturday 28th of February,
Swim for Charity: Join the 100 Lap Challenge in Tatura! - Copy
Are you ready to make a splash for a good cause? Dive into the 100 Lap Challenge, an annual charity event held at the Tatura Swimming Complex. Funds raised go directly towards supporting the Tatura Hospital… View on Aquamoves
Saturday 28th of February, – to Sunday 1st of March,
Shepp Revival Volleyball Tournament
Shepp Revival is an annual tournament bringing high level competitive volleyball to the Goulburn Valley and whether you're a volleyball veteran or fairly new to the sport, our weekend 'festival of volleyball'… Read more
Wednesday 25th of February,
Puff Walk
Puff Walks are more than just steps – they’re connections. Read more
Saturday 28th of February, – to Sunday 1st of March,
Militaria & Collectables Expo 2026
The Northern Victorian Arms Collectors Guild, conducts an annual Shepparton Militaria & Collectables Expo, to enable people in the region to buy swap and sell items of their collecting and historical… Read more
Thursday 26th of February,
Connecting with the Past at Shepparton Library - Victorian Births, Deaths & Marriages
Want to discover more about your ancestors and build your family tree? Join library staff as they take you on a journey to discover your family’s history. Read more
Saturday 28th of February,
Stand Up Paddle Boarding
Trade the gym for the water. Read more
See All Events