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This article was published on Friday, 6 June, 2025. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.

It’s voting time! Shepparton named finalist for the 2025 TAC Victorian Top Tourism Town Award

In Summary

Shepparton has been named a finalist in the 2025 TAC Victorian Top Tourism Town Awards.
Public voting is now open and will close at 5pm on Friday 27 June — community support is vital!
Shepparton will also host the prestigious awards ceremony at MOVE on Wednesday 23 July.
Voters go in the draw to win a luxury Melbourne getaway, including accommodation and dining vouchers.

This fantastic recognition highlights Shepparton’s rise as a must-visit destination, securing its spot among 25 finalists across three categories, Top Tourism Town (population over 5,000), Small Tourism Town (population between 1,500 and 5,000), and Tiny Tourism Town (population under 1,500).

Community support is vital, with the public vote the final stage in determining the winners. Voting opened at 9am today Friday 6 June and closes at 5pm on Friday 27 June.

On top of this great achievement, Shepparton & Goulburn Valley has also been selected to host the Victorian Top Tourism Town Awards ceremony, a prestigious event previously held in destinations such as the Yarra Valley, Sorrento and Lancefield.

Mayor, Councillor Shane Sali, encouraged the community to get involved and help Shepparton secure victory.

"We invite community members to vote and encourage their family and friends to do the same! Let’s put Shepparton in the spotlight and secure the title of Victoria’s Top Tourism Town," Mayor, Councillor Shane Sali said.

“This nomination is also an excellent opportunity to raise the profile of Shepparton as a tourist destination. Visitors are often surprised by what Shepparton has to offer. This recognition allows us to share our wonderful attractions, not only with the rest of Victoria but also with our own community.

“Council is excited to be hosting this year’s Victorian Top Tourism Town Awards ceremony. This is a wonderful opportunity to welcome Victoria Tourism Industry Council and fellow award nominees to the region, ensuring Shepparton & Goulburn Valley takes centre stage.”

The state winners will be announced at the Victorian Top Tourism Town Awards evening, to be held at the Museum of Vehicle Evolution (MOVE) on Wednesday 23 July.

To vote for Shepparton at the 2025 TAC Victorian Top Tourism Awards, please visit www.vtic.com.au/toptourismtown/2025finalists

Voters will also enter the draw to win 'one luxurious weekend in Melbourne' for two. The prize includes include two nights’ accommodation at Sofitel Melbourne on Collins and dining vouchers at some of Melbourne’s best restaurants.