Please note: this is an archived news article release
This article was published on Thursday, 16 September, 2021. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Thursday 16th of September, 2021,
Due to the ongoing COVID-19 restrictions, the Land of Plenty Festival will not be going ahead on 30 October 2021. Greater Shepparton City Council and Land of Plenty will continue to monitor the COVID-19 situation and the Chief Health Officer’s advice for the festival to proceed on Saturday 9 April 2022.
The event will still take place at the Shepparton Showgrounds and will give the people of Greater Shepparton and surrounding areas something to look forward to, following a really challenging lockdown period.
The Land of Plenty line-up has got something for everyone! From relatable best mates Ball Park Music, to rising phenomenon G Flip, Hip Hop legend Drapht, Punk Rock Heroes Body Jar as well as some new favourites like Birds, Unearthed High winners Teenage Joans and rapidly rising talent Matilda Pearl and Vince the Kid.
Joining these incredible artists on the day will be a very special event-specific performance ‘BAIYIYA GARRA presented by STILL HERE’ curated by respected Yorta Yorta artist DRMNGNOW. This special curation will centre on themes of ‘woka’ (country) and Indigenous platform, featuring emerging Yorta Yorta and other First Peoples specials guest artists.
With Ball Park Music claiming #4 ‘Cherub’ and #64 ‘Day & Age’ in this year's triple j hottest 100 countdown as well as #17 ‘It’s Nice to Be Alive’ in the Hottest 100 of the Decade. Also coming off a Hottest 100 high is certified hitmaker G Flip with a staggering three songs in this year’s countdown with #7 ‘Hyperfine,’ #44 You & I, #78 Lady Marmalade [Like A Version].
All this as well as rides, food trucks, art installations and heaps more. Good times ahead!
Pick of the crop talent search launches
We're also excited to announce the launch of the Land of Plenty 'PICK OF THE CROP' competition, a chance for a local artist/band from the Greater Shepparton region to perform on the Land of Plenty main stage.
To apply, local artists just need to head to the website Land of Plenty Festival, share some of their music with us and tell us why they would love to be part of the Land of Plenty line up.
LAND OF PLENTY
Quotes attributable to Greater Shepparton City Council Mayor, Councillor Kim O’Keeffe
“Council is delighted to once again partner with Red Hill Entertainment who successfully hosted the inaugural festival in 2019 and since then have hosted COVID safe events in other regions.”
“We look forward to seeing the Pick of the Crop entries, our region is full of talented performers who would all complement the Land of Plenty line-up. The 2019 Pick of the Crop winner Charlie McCosh played an excellent set and went on to perform at a range of events including our very own Goulburn Vibes set.”
“Please be vigilant and stay COVID safe, get your vaccine when you are eligible to do so, follow the health guidelines and this way we can welcome some of the nation’s best artists to our area for a once in a life time performance, bringing some much needed economic stimulus to our region.”
More News from Greater Shepparton
Thursday 18th of September,
Community drop-in sessions for KidsTown
Greater Shepparton City Council reaffirmed its commitment to preserving and revitalising KidsTown Adventure Playground, a beloved community landmark and major tourist attraction in the Goulburn Valley, at its August Council Meeting. Read more
Thursday 18th of September,
Community Satisfaction Survey underway in Greater Shepparton
Residents are encouraged to share their thoughts on Greater Shepparton City Council and its services through the Local Government Community Satisfaction Survey. Read more
Thursday 18th of September,
Mosaic Festival lights up Victoria Park Lake with music, food and culture
Greater Shepparton City Council, in collaboration with the Greater Shepparton Amplify Youth Committee and the Ethnic Council of Shepparton and District, is excited to announce the success of Mosaic Festival, which attracted approximately 600 people to… Read more
Wednesday 17th of September,
Disruption an immersive art exhibition is coming to Shepparton!
Greater Shepparton City Council’s Resilience in Recovery team is proud to present ‘Disruption’ a bold, immersive art exhibition coming to Shepparton from Saturday 18 to Friday 31 October 2025. Read more
Wednesday 17th of September,
Greater Shepparton City Council strengthens regional advocacy during strategic visit to Parliament
Greater Shepparton City Council led a successful two-day advocacy delegation to Parliament House in Melbourne last month, where delegates met with Ministers, Shadow Ministers, and senior advisors to champion key priorities for the region ahead of the… Read more
Wednesday 17th of September,
Be the heart of your community – Join a Community Asset Committee
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More Events in Greater Shepparton
Thursday 18th of September, – to Sunday 21st of September,
Legacy of The Horse
Legacy of the Horse – Australia’s Premier Colt Starting Championship, bringing world-class trainers, education, clinics, masterclasses, entertainment, Tatura this September. Read more
Tuesday 23rd of September,
PE games & Multisport Clinic
All kids favourite PE games from school & other mini sport games. From foundation to grade 6. These are a fan favourite with our labs session working on different skills like agility, coordination etc.… Read more
Saturday 20th of September,
GV Last Man Standing Ultra
The GV Last Man Standing is Northern Victoria’s original Backyard Ultra, a brutal, exhilarating test of endurance where there’s only one winner: the last person still running! Read more
Monday 22nd of September, – to Friday 3rd of October,
School Holiday Activity - Giant Games at Shepparton Library
Giant Jamenga, Chess & Connect 4! Read more
Monday 22nd of September,
Nature Collaging
RiverConnect, OLLY (Greater Shepparton Lighthouse Project) and headspace Shepparton have come together to offer young people the opportunity to connect and get creative with NATURE COLLAGING. Read more
Monday 22nd of September,
Nature Collaging
RiverConnect, OLLY (Greater Shepparton Lighthouse Project) and headspace Shepparton have come together to offer young people the opportunity to connect and get creative with NATURE COLLAGING. Read more
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