The major events calendar provides a great balance of major events across a full 12 months and a broad cross section of categories including arts and culture, food and wine, business, motoring and sporting events which reflect our region’s strengths, interests of our community and celebrate the great lifestyle our region offers.
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The calendar is estimated to generate over $40m in economic stimulation to businesses and industry in the region. Greater Shepparton City Council Director Infrastructure Johann Rajaratnam said already over 13 new visitation events have been secured to the region.
“Some of the new events include the World Tour Beach Volleyball which will take place on a temporary purpose built stadium at the Victoria Park Lake. The event will see teams from 32 countries visit the region which is fantastic to promote Shepparton on the world stage,” said Mr Rajaratnam.
“Other major visitation events secured include the Shepparton Shakeout International Rockabilly and Lifestyle festival and the BMX Australia National Series both on this weekend; Basketball Victoria’s Country under 16 and under 18 Championships, Nitro Circus Live, the Victorian Softball Masters Championships and the weeklong Pizzey National Tennis Cup.”
The backbone of the events program will see the regional hallmark events return including International Dairy Week, Shepparton Festival, KidsFest, Challenge Shepparton Triathlon and the Spring Car Nationals which will celebrate its 25th anniversary in 2017.
Also at the launch was information on the new Shepparton Art Museum project and an upcoming SAM exhibition.
For more information on events in Greater Shepparton click to visitshepparton.com.au
