Please note: this is an archived news article release
This article was published on Thursday, 19 October, 2023. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Thursday 19th of October, 2023,
Greater Shepparton City Council noted the awarding of $16,000 to two local businesses as part of the Visitor Experience Innovation Grants Program, at the October Council Meeting.
The funding was part of Round Four of the grant program which aims to support innovative projects that create an enhanced visitor experience within the region. The program was initially established in 2020 as part of the economic response to COVID-19, with the program reviewed this year to include a Major Grant stream and a matching requirement.
The funding through this program can be used for projects such as tourism and interpretive signage, tourism product development, diversification of a current business, creative visitor experience enhancements, and accessibility upgrades.
Previous funding under the program has been used to support a range of projects across the region including upgrades to lighting at Riverside Gardens Garden Centre, installation of EV charging stations at Quest Apartments, storytelling signage for Bunbartha Beef, installation of a sculpture at The Milkbar in Shepparton, and new signage at the Chocolate Apple Factory.
The two successful applicants in Round Four were Parklake Hotel for $10,000, for the installation of four EV charging stations and Elsewhere at SAM for $6,000, for an outdoor café activation.
Mayor, Councillor Shane Sali, said it was great to be able to award this funding to local businesses to help them boost their visitor experience and fund innovative projects.
“This Visitor Experience Innovation funding has proved extremely popular in the past and has assisted several Greater Shepparton businesses to improve their offerings and install creative and unique additions for visitors,” he said.
“We know this funding through Round Four will be put to good use and we congratulate the two successful businesses. Anything Council can do to improve the region’s visitor economy and grow visitor experiences is a huge win for the economic development of our region.
Find out more about Council grant programs,
More News from Greater Shepparton
Thursday 5th of March,
Celebrate Cultural Diversity Week in Greater Shepparton
Council is inviting the community to come together in celebration of Cultural Diversity Week at a special evening event on Monday 23 March at the Shepparton Library. Read more
Thursday 5th of March,
Lenne Street Drainage Project Update
Council would like to provide an update on the Lenne Street Mooroopna Drainage Upgrade project. Read more
Thursday 5th of March,
Get out and get moving with the Activities in the Park Autumn program
Council is inviting residents to get outdoors and stay active this Autumn with the Activities in the Park program running throughout the municipality. Read more
Tuesday 3rd of March,
Expressions of interest open for ‘Eat, Play, Stay & Shop’ guide supporting major SAM exhibition
Council, through its destination brand Shepparton & Goulburn Valley and in partnership with the Shepparton Art Museum (SAM), is inviting local businesses to take part in an exciting new visitor focused initiative ahead of SAM’s upcoming blockbuster… Read more
Tuesday 3rd of March,
Industry gathers for launch of Shepparton & Goulburn Valley’s key activations for 2026
Council’s Visitor Economy and Major Events team launched their key activations and events for the coming year to industry partners, local businesses and community members at the annual Visitor Economy Gathering on Monday 2 March 2026. Read more
Monday 2nd of March,
Renovating or changing your property? Council helps residents find the right permit for their project
Council is launching a new community awareness campaign to help residents understand the difference between planning and building permits before starting work on their property. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Saturday 14th of March,
CANCELLED Fabio Cattafi presents A night with Tina
Unfortunately, the performance of A Night with Tina featuring Fabio Cattafi scheduled for Saturday 14 March 2026 at Riverlinks Westside has been cancelled due to unforeseen scheduling circumstances. Riverlinks… View on Riverlinks
Friday 13th of March, – to Sunday 15th of March,
The Northern Victorian Showjumping Club World Cup Festival 2026
The feature class is the CSI1*-W World Cup Qualifier on Saturday afternoon on the Main Grass Arena. With show jumps reaching 1.60m in height, you will see some of the best riders in the country trying… Read more
Friday 6th of March,
Puff Walk
Puff Walks are more than just steps – they’re connections. Read more
Monday 16th of March,
Tatura Film Society - The Ballad of Wallis Island (PG)
Monthly film screenings presented by Tatura Film Society, featuring a curated selection of quality cinema for members. New members are welcome to join on the night. Read more
Friday 13th of March,
Testadura Productions presents The Italian Divorce
You can leave your wife but you can never leave your family. After sellout seasons in Melbourne, Sydney and Adelaide, the hit show is back! It’s loud, heartfelt, and hysterically relatable…it’s like watching… View on Riverlinks
Friday 6th of March,
Tatura Women's Breakfast
Celebrate International Women’s Day with an inspiring morning of connection, conversation, and community. Hear powerful stories from guest speakers while enjoying a welcoming breakfast event that honours… Read more
See All Events