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Posted on Wednesday 26th of November, 2025,
Greater Shepparton City Council has approved a Memorandum of Understanding, at yesterday’s Council Meeting, which extends support for Goulburn Region Tourism as Council’s Visitor Economy Partnership (VEP).
In Summary
Established in 2023, the Goulburn Region VEP represents Greater Shepparton, Strathbogie Shire and Mitchell Shire Councils, ensuring equitable access to advocacy, funding and strategic support for tourism development.
For the Visitor Economy Partnership to be eligible for annual Victorian Government funding, each council must financially contribute to the partnership. In the 2025/2026 financial year, Greater Shepparton City Council contributed $121,000, representing 52 per cent of the region’s visitation share. Alongside contributions from Strathbogie Shire and Mitchell Shire Councils, Goulburn Regional Tourism secured $350,000 in annual funding from the Victorian Government.
“Tourism plays a critical role in shaping the future of our region’s economy. This partnership ensures Greater Shepparton has a strong voice in Victoria’s tourism sector, unlocking opportunities for increased visitation, investment, and regional growth,” Mayor, Councillor Shane Sali said.
Goulburn Region Tourism continues to showcase the region’s potential for tourism growth and development. Goulburn Region Tourism is leading delivery of the Goulburn Region Destination Management Plan 2024–2029 and is currently progressing a major regional branding project.
Read the full MOU here
For further information, please call Council on 5832 9700 or email council@shepparton.vic.gov.au
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