Please note: this is an archived news article release
This article was published on Wednesday, 23 October, 2019. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Wednesday 23rd of October, 2019,
Greater Shepparton City Council headed to the prestigious Motorclassica in Melbourne earlier this month to spruik the region and all of its attractions to motoring enthusiasts and car clubs from all across Australia.
Council’s Economic Development Team were geared to promote the region to a wide variety of industry and motoring enthusiasts to situate Greater Shepparton as the region to visit, live and invest in.
Motorclassica stands on the world’s stage as Australasia’s largest and most prestigious exhibition of classic and new exotic and prestige cars and motorcycles.
Now in its 10th year, Motorclassica draws an affluent and engaged audience from around Australia and abroad for three days in celebration of the motoring lifestyle. Hosted in the world heritage-listed Royal Exhibition Building located in Melbourne, more than 500 vehicles mixed with fine food and wine, cinema, educational displays and more than 100 trade exhibitors.
Greater Shepparton City Council Acting Manager Economic Development Anna Feldtmann said the promotion was all about profiling Greater Shepparton as a tourism destination.
“Council continues to work strategically towards positioning the municipality as a visitor destination in regional Australia, as one of the state’s busiest transportation hubs with 25 per cent of the state’s truck registrations occurring in our region. Motorclassica gave us the opportunity to engage with car clubs and potential groups to encourage them to discover Greater Shepparton as a central location with great facilities and touring routes,” Ms Feldtmann said.
“During the three day event we showcased our fresh local produce, sharing apples from Rocky Varapodio Orchards and we brought along with us a bright yellow Careful Cobber Car to give people a taste of our Shepparton Motor Museum, which proved very popular with the crowds.”
Greater Shepparton was well represented at Motorclassica’s with the Live Restoration Theatre presented by Maskell’s Customs and Classics, showcasing several traditional and modern trades, and the Live Restoration Theatre featured five cars in various stages of restoration process under the watchful eye of Greg Maskell of Shepparton’s Maskell's Customs and Classics.
“Companies chosen to showcase their skills during the event are among the industry’s leading professionals. Council congratulates Greg Maskell and his team for their excellent work in representing the region,” Ms Feldtmann said.
More News from Greater Shepparton
Wednesday 27th of August,
Get ready to discover Greater Shepparton one business at a time with Spotlight on Business campaign
Greater Shepparton City Council is gearing up to launch a new campaign to raise awareness of local businesses and highlight the unique experiences and offerings in our shopping precincts and small-town strips. Read more
Wednesday 27th of August,
Council commits to the future of KidsTown
Greater Shepparton City Council has reaffirmed its commitment to preserving and revitalising KidsTown Adventure Playground, a community landmark and major tourist attraction in the Goulburn Valley, at its August Council Meeting on Tuesday. Read more
Wednesday 27th of August,
Positive results in the 2024/2025 Community Satisfaction Survey
Greater Shepparton City Council has recorded strong results in the 2024/2025 Community Satisfaction Survey, with many of the indicators showing improvement compared to the previous financial year. Read more
Wednesday 27th of August,
One vision, three plans – have your say on Greater Shepparton’s future
Greater Shepparton City Council is inviting the community to have their say on three of Council’s largest and most important strategic documents – the Draft Council Plan 2025–2029, Draft Asset Plan 2025–2035 (including the Asset Management Policy), and… Read more
Wednesday 27th of August,
Progress report shows strong recovery from October 2022 flood event
Greater Shepparton City Council has released a progress report on the implementation of the Greater Shepparton Municipal Recovery and Resilience Plan 2023–25, highlighting significant achievements since the October 2022 flood event. Read more
Wednesday 27th of August,
More than $450,000 awarded through Council’s 2024/2025 Community Grants Program
Greater Shepparton City Council has awarded more than $450,000 in funding to community groups, not-for-profit organisations and residents through its 2024/2025 Community Grants Program. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Wednesday 3rd of September,
Exploring Virtual Worlds
Explore under the sea, travel to locations throughout the world, kayak in Antarctica or fly between skyscrapers like a superhero. Read more
Tuesday 9th of September,
Riverlinks and Promac Productions present PAVAROTTI : KING OF THE HIGH C -- AN AFTERNOON DELIGHT
Promac Productions are delighted to be touring to the Eastbank Centre their new production which contains all the hits and highlights of the Greatest tenor of our Century , Luciano Pavarotti. View on Riverlinks
Tuesday 2nd of September,
Exploring Virtual Worlds
Explore under the sea, travel to locations throughout the world, kayak in Antarctica or fly between skyscrapers like a superhero. This is a beginner level Virtual Reality session. Read more
Thursday 4th of September,
Art Talk at SAM: The Many Shades of Blue with Professor Lisa Slade
Together with Professor Lisa Slade, we’ll explore the powerful symbolism and shifting meanings of the colour blue in Australian art in the final talk of our Deep Dive series. Read more
Friday 5th of September, – to Saturday 13th of September,
Shepparton Theatre Arts Group presents CHICAGO
STAG celebrates 50 years with a sizzling revival of CHICAGO — a dazzling, jazz-fueled musical packed with scandal, showbiz, and unforgettable characters. View on Riverlinks
Thursday 4th of September,
Women's Health Week at Shepparton Library - Menopause and Perimenopause
Women's Health Week information session with Dr Margreet Stegeman. Read more
See All Events