Please note: this is an archived news article release
This article was published on Wednesday, 6 September, 2017. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Wednesday 6th of September, 2017,
The Victorian State Government has given the green light for the new Shepparton Art Museum development that’s set to create jobs, boost tourism and grow the local economy.
Minister for Planning Richard Wynne has approved an amendment to the Shepparton Planning Scheme to allow the development of the new Shepparton Art Museum to proceed in a timely manner. The Minister for Planning will become the Planning Authority for this project. Council is pleased that the State Government has agreed to assist with the planning approvals for this project.
Once complete, the new SAM is expected to attract more visitors to the region from right around the state and nation, boosting local visitor spending by more than $6 million annually.
Construction of the project will create 72 direct and 109 indirect jobs, injecting $34.5 million into the local economy.
Planning approvals follow a $10 million investment by the State Government to help Shepparton showcase its strengths as a cultural hotspot for the arts. The $34.5m project is also funded by Greater Shepparton City Council, the Commonwealth Government and from philanthropic donations through the SAM Foundation.
The project will see the Shepparton Art Museum relocated to the more prominent and accessible location of the Victoria Lake Park.
The State Government is working to strengthen Shepparton as a cultural destination, creating more local jobs, boosting visitor numbers and attracting business investment and consumer spending in the region’s retail, hospitality and accommodation sectors.
The Shepparton Art Museum will showcase unique ceramics, indigenous and multicultural collections to visitors in turn boosting business for local hotels, cafes and other small businesses.
Greater Shepparton City Council Deputy Mayor, Kim O’Keeffe said the decision was welcomed and will ensure the project can progress quickly to the build stage.
“We are on track to have the former Shell Service Station and café demolished before the end of the year ensuring the two year build can commence in 2018,” said Cr O’Keeffe.
“This is a very exciting project for the municipality and an important one that positions Greater Shepparton as a progressive region not only in the arts world but as tourism destination.”
“Developments such as these instil confidence amongst business that Shepparton is growing and prepared for the future and will attract new investment to the area,” said Cr O’Keeffe.
More News from Greater Shepparton
Tuesday 10th of March,
RiverConnect and Greater Shepparton Lighthouse Project partnership blossoms to deliver education program
RiverConnect and Greater Shepparton Lighthouse Project (Lighthouse) are pleased to announce the introduction of Bees and Blossoms Pollinator Education Sessions. Read more
Tuesday 10th of March,
Traffic management changes - Toolamba and Simson Road intersection
Council wishes to advise that traffic management at the intersection of Toolamba Road and Simson Road, Mooroopna will change from Tuesday 17 March 2026. Read more
Tuesday 10th of March,
Speed reductions to be introduced on several roads in Shepparton South East
Council wishes to advise residents of upcoming speed limit changes on several roads in Shepparton’s South East, aimed at improving safety and supporting the area’s ongoing development. Read more
Friday 6th of March,
KidsTown closure extended due to weather delays
Council is advising the community that the current closure of KidsTown Adventure Playground will be extended until Friday 20 March 2026. Read more
Friday 6th of March,
Normal kerbside collection on Monday 9 March
There will be no changes to kerbside and nappy collection services for Labour Day. Read more
Friday 6th of March,
Liz Arcus named recipient of the 2026 Greater Shepparton Women’s Charter Award
Council has announced Liz Arcus as the winner of the 2026 Greater Shepparton Women’s Charter Award at the Soroptimist International of Shepparton’s annual International Women’s Day Breakfast held on Thursday 5 March 2026. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Friday 13th of March,
Testadura Productions presents The Italian Divorce
You can leave your wife but you can never leave your family. After sellout seasons in Melbourne, Sydney and Adelaide, the hit show is back! It’s loud, heartfelt, and hysterically relatable…it’s like watching… View on Riverlinks
Friday 20th of March, – to Sunday 29th of March,
Shepparton Arts Festival
The Shepparton Arts Festival is set to mark its 30th anniversary with a spectacular ten-day celebration. This beloved annual event shines a spotlight on the rich diversity, creativity, and community spirit… Read more
Saturday 14th of March,
Shepparton Italian Festa
The Shepparton Italian Festa is set to bring vibrant culture, food, and community spirit! Read more
Friday 20th of March,
Puff Walk
Let’s walk and talk. Read more
Friday 20th of March, – to Saturday 21st of March,
Eastern Goulburn Valley Group CWA Creative Arts Exhibition
Exquisite handcrafts, cooking, floral art and plants are on display - a chance to admire the work of our very talented members of 6 local branches of CWA. Enjoy Devonshire Tea or light refreshments with… Read more
Sunday 15th of March,
Sit Spots
Slow down and connect Read more
See All Events