The launch was attended by proactive and passionate business and community leaders, with everyone having a role to play in promoting the strengths and opportunities available here in Greater Shepparton.
The aim of the state-wide, national and international campaign is to actively attract private and government investment, visitors and new residents to the Greater Shepparton area.
Key to the campaign is a series of commercials showcasing Greater Shepparton’s strengths including the breadth of our small and large businesses, our range of services, our agricultural and horticultural capability and vibrant lifestyle that Greater Shepparton offers.
Also launched was the dynamic dedicated campaign website which provides all the information required for investors, new residents and visitors to make the right decision in considering Greater Shepparton as the place to be. This project is about yielding real results, with Council’s Economic Development Team being the point of contact for any potential investors or new residents in capitalising on interest generated by the campaign.
“This campaign is a celebration of all the great things that happen in Greater Shepparton. It’s time to tell Australia and the world about the opportunities and possibilities available here, and what better way than to showcase our successes, opportunities and strengths” suggests Greater Shepparton City Council Mayor Cr Dinny Adem. “This campaign is more than just talking ourselves up. Via showcasing the experiences and success of our small, medium and major businesses and entrepreneurs, it provides tangible examples of what can be achieved by choosing to invest and grow in Greater Shepparton. This is about planting the seed of what could be.”
Underpinning the campaign is sharing of local success stories to inspire new businesses and residents to move here and attract visitors to play, stay and spend money in Greater Shepparton. The stories create “food for thought” in showcasing the possibilities of what can be achieved here. It communicates Greater Shepparton’s strengths and points of difference as a draw card or driving force.
Sixty Minutes journalist Charles Wooley has been secured as the campaign ambassador to showcase our products and services to the world. Charles is one of the most senior news and current affairs reporters in Australia, and is renowned as ‘credible and authentic’ and with a national profile. As an investigative journalist, Charles is the quintessential Aussie storyteller. His voice is distinctive, authoritative and engaging and his rustic image also lends itself to being representative of regional and rural Australia. Unfortunately Charles is unable to attend the launch due to an international 60 Minutes commitment.
The sixty second hero commercial, website and social media presence will be publicly launched mid-August, with a series of thirty second commercials to follow later in the year.
“This is a strategic and long-term economic development strategy, with the campaign being rolled out over the next two years”, explains Mayor Adem. “A digital prospectus in a range of languages is also being produced as part of this project to assist us in showcasing Greater Shepparton to the world. I encourage any local producers to brand their goods with the logo in being loud and proud about their decision to choose Greater Shepparton as the place to conduct and grow their business.”
The pinnacle of the launch was the sixty second hero commercial being unveiled on the big screen together with a preview of vignettes of local businesses that feature on the campaign website. The campaign will commence being rolled out state-wide and nationally in mid-August.
To follow the campaign or for further information visit:
