The strategy focuses on building relationships, facilitation of business growth through access to international markets and the attraction of international funds for economic growth. It does this by highlighting outcomes that can be achieved within the region and detailing actions and next steps.
The strategy, which was initially developed in 2017, has now been revised to broaden exploration of trade opportunities from a previous emphasis on Asia and predominately China, to other areas such as Indonesia and United Arab Emirates.
Mayor, Councillor Shane Sali said opportunities for trade and education initiatives continue to be at the forefront of the strategy which features five major themes of support, business, promotion, visitation and friendship cities.
“The strategy aims to attract and drive investment to the region, and facilitate employment growth in both agriculture and industry,” he said.
“Our international connections are extremely important and this strategy ensures we are continually working to capitalise on export opportunities and growing our export economy.”
In updating the strategy, Council undertook consultation with business owners and government representatives to ensure the changes were appropriate and supported.
Cr Sali said Greater Shepparton’s stance at the heart of the food bowl of Australia, and the worldwide demand for fresh, clean and green produce, meant the strategy was now more important than ever.
“The purpose of the International Engagement Strategy is to ensure that Council has an economic focus on international trade and a clear strategic direction regarding the region’s local economy,” he said.
“We have to continue to support our local industries and big producers and encourage visitation to the region. Significant opportunities exist overseas for international trade, education and tourism and this strategy will continue to guide us to ensure Greater Shepparton is investment ready.”
To read the revised International Engagement Strategy, visit Council’s