Council, along with the local tourism industry, partnered with Customer Frame, an independent customer strategy team to create new Customer Profiles and develop a collective and harmonised view of those visiting the region. The set of profiles allow for some clarity and understanding of the region’s tourism customers, beyond demographics alone and provide the opportunity to get to know the visitors and customers at a much deeper and personal level and have a greater understanding of their values, likes and dislikes, decision-making points and consumer behaviours.
Greater Shepparton City Council Mayor, Councillor Kim O’Keeffe said the Customer Profile workshops would benefit local businesses.
“By undertaking this work we have a greater knowledge of who is visiting our region and how best to connect authentically with our visitors and clientele. Businesses can use this information to attract new and repeat visitors, enhancing the customers’ experience and improving marketing and product development opportunities which will lead to increased length of stay and economic stimulation opportunities for businesses,” Cr O’Keeffe said.
“These customer profiles will be applicable to a range of businesses from visitor attractions, accommodation providers, retail, hospitality, restaurants, customer service and cafes and more.”
Founder of Customer Frame Peter Turner said they have gone beyond the traditional demographics for these profiles.
“We’ve delved right down into who Greater Shepparton’s customers truly are – from their interests and motivators to what makes them tick and what ticks them off,” Mr Turner said.
“We’ll help you bring these profiles to life through an engaging, educational and exciting program, designed to help you identify which profiles best match your business and how to use them for the greatest impact.”
The Customer Profile workshops include three webinars and three online live workshops which are free to join.
Module 1: Customer Profile for Focus.
Wednesday 12 May online webinar released.
Wednesday 19 May, 10.00am Live session.
Module 2: Connecting with your Profiles.
Wednesday 19 May online webinar released.
Wednesday 26 May, 10.00am Live session.
Module 3: Applying your Profiles.
Wednesday 26 May online webinar released.
Wednesday 2 June, 10am Live session.
To join the program please email events@shepparton.vic.gov.au
