The campaign is based on research which shows that if you pose like a superhero – in a strong, open stance with fists on your hips for just 2 minutes it has a real affect on your body. Power hormone testosterone rises by 8% and your stress hormone cortisol drops by 25%.
People will be encouraged to take a photo of themselves posing like a superhero and upload it using the hashtag #SuperWomanPose. The photos will be displayed at the Committee’s International Womens’ Day event in March.
CLICK HERE to learn more about the Greater Shepparton Women's Charter Alliance Advisory Committee
Thanks to GV Fancy Dress for their donation of super hero costumes for the campaign launch.