In Summary
- Greater Shepparton City Council and Greater Shepparton Visitor Centre have been named finalists at the 2024 Victorian Tourism Awards in two categories: Local Government Award for Tourism and Visitor Information Services.
- The Council's Visitor Economy team achieved this recognition following a thorough application and assessment process, including an onsite evaluation by judges at the Greater Shepparton Visitor Centre.
- This nomination highlights the Council's efforts to support tourism businesses in the region through in-person visitor assistance, industry development, and targeted marketing campaigns.
- The award winners, including Gold, Silver, and Bronze placements, will be announced at a gala ceremony on Thursday 21 November, at the Palladium at Crown, with Gold winners advancing to the National Tourism Awards.
This is a fantastic achievement for Council’s Visitor Economy team, and follows an extensive application process for the Visitor Servicing category, which included an onsite visit by the judges to assess the Greater Shepparton Visitor Centre.
The nomination process reflects the work that Council, through the Visitor Economy team and the destination brand Shepparton & Goulburn Valley have undertaken in the 23/24 financial year to support tourism businesses in the region, including in-person support for visitors, industry support and development, and marketing campaign opportunities.
Council’s Director Sustainable Development, Geraldine Christou, highlighted the excellent work behind achieving finalist status.
“These awards are a wonderful opportunity to showcase the fantastic work delivered by Council in support of our region’s visitor economy. Our dedicated staff are constantly looking for opportunities to support and raise the profile of Shepparton & Goulburn Valley as a tourist destination to the rest of Victoria and to our own community,” she said.
“The Victorian Tourism Awards encourage businesses and organisations in the tourism industry to meet and exceed industry standards and play an integral role in acknowledging business excellence, innovation, professionalism and collaboration.”
Gold, Silver and Bronze recipients of the awards will be announced at a gala ceremony at the Palladium at Crown, on Thursday 21 November. Gold winners (excluding local government category) will progress through to the National Tourism Awards.
The 2024 Victorian Tourism Awards are facilitated by the Victoria Tourism Industry Council - the dedicated peak body and leading advocate for Victoria’s tourism and events industry.
