Greater Shepparton City Council is pleased to offer funding for minor and major events which support and contribute economically, socially and culturally through participation and visitation to our community and improve the attractiveness and liveability of Greater Shepparton.

An online information session about this and other community grants will be held on Monday 21 July 2025 at 6.00pm. Register now.

How to apply

This grant is NOW OPEN and will close on Monday 18 August 2025 at 12pm noon.

To apply:  Visit Council's SmartyGrants Online Portal

Greater Shepparton City Council warmly welcomes your application. Please read the Guidelines below carefully to prior to making application.

For any questions about this grant, please contact Council on (03) 5832 9700.

About this grant

The purpose of the Minor and Major Events Grants is to support events that contribute economically, socially and culturally through participation and visitation to our region and improve the attractiveness and liveability of Greater Shepparton.This can be for:

  • Sporting events.
  • Arts and cultural events which celebrate the diversity and cultural heritage of the region such as:
    • indigenous events;
    • art and music events; and
    • multicultural and food-based events.
  • Business events and conferences.
  • Community events and festivals.

More types of events can be found in the Grant Guidelines document, available for download below.

Funded events must be able to demonstrate that they are inclusive, have wide community support, attract visitation to the region and where appropriate are sustainable past Council’s funding.

There are two funding streams available:

  • Minor Funding Stream: from $500 up to $2,000
  • Major Funding Stream: from $2,000 up to $5,000

These grants aim to support and engage the community by embracing cultural harmony and diversity. There are two rounds available each financial year.

For more information on this program please contact the Major Events Team on (03) 5832 9700 or email events@shepparton.vic.gov.au.

Frequently Asked Questions

What is a Minor Event?

The Minor Event funding stream is for smaller sized events. Grants are available from $500 up to $2,000 for a one-off event.

The event grant application should align with, and address the following objectives:

  • Economic benefit: to bring economic activity and benefits to our community via the events through activation and engagement of local suppliers and contractors.
  • Celebration: to encourage a diverse range of events and celebrate the visitor economy product strengths in the region.
  • Wellbeing and community pride: encourage groups/organisations to deliver events that increase participation and contribute to the well-being of the Greater Shepparton community.
  • Capacity Building: help develop event coordination skills of the Greater Shepparton community.
  • Social Benefits: To build social relationships for our culturally diverse region by fostering and strengthening supportive inclusion between individuals and diverse groups.

What is a Major Event?

The Major Event Funding grant is for larger events that attract visitors from outside of Greater Shepparton and increase community participation. Grants are available from $2,000 up to $5,000.

The event grant application should align with and address the following objectives:

  • Economic benefit: to maximise the economic benefits to our community from scheduled festivals, cultural events, business events, major events and sporting activities.
  • Event visitation to the region: to sustainably build the profile of events in the region, to increase visitation and yield and to sustainability build the volume of the region’s visitor experience product. A minimum attendance of 350 is required for this category for a single day event however events that run over multiple consecutive days and have overnight stays can have less numbers.
  • Regional profile: to generate interest and raise the profile, brand, liveability and reputation of Greater Shepparton throughout Victoria.
  • Celebration: to encourage a diverse range of events to celebrate the visitor economy product strengths in the region.
  • Wellbeing: encourage groups/organisations to deliver events that contribute to the participation and wellbeing of the Greater Shepparton community.
  • Social Benefits: to build social relationships for our culturally diverse region by fostering and strengthening supportive inclusion between individuals and diverse groups.
  • Education: to develop general public and community awareness and understanding about the benefit of the visitor economy and create tourism opportunities in the region.
  • Capacity Building: Help develop event coordination skills of the applicants and the Greater Shepparton community

How many times can I apply?

Applicants may apply for funding for more than one event however each event may only receive funding once in each financial year. You can apply for an additional grant only if it relates to a separate event.

Are the details of my application confidential?

No. Council must comply with the Local Government Act in regards to making information available to the general public. Your application outcome will form part of the Council report which is publicly available on Council’s website.

What happens after I apply?

Applications are reviewed by an internal assessment panel and a summary of the recommended applicants is reviewed by the Grants Coordinator and the relevant Director. Recommendations are then presented to Councillors for their information.

How long does it take to receive my funding once my event is approved?

Payments will be made once your signed agreement is received, which can take up to four weeks.

Can I assume my event will be funded if it has been funded in previous years?

Council is committed to ensuring the assessment process is fair and equitable. Recurring annual funding is not guaranteed. Your application will be assessed in a competitive round against all applications received.

What should I keep in mind when considering applying for Council’s Minor and Major Event Grant Program?

  • Seek additional funding from other sources. Council will not fund the entire cost of your event.
  • Consider the location of your event and ensure you have considered all
    permit and booking requirements
  • Make your event accessible to a broad audience and consider delivering a free component

Can I apply for other Council Grants?

Applying for a Minor or Major Event Grant does not prevent you from applying for other Council grants. However if you are applying for the same project via two different streams, if successful, you will only be successful in one stream which Council will feel is the best fit for your project.

Consideration will be taken to ensure fairness across Council’s grant opportunities.

What is auspicing?

You can approach a larger organisation to partner with your community group or organisation to receive funding. The ‘auspice organisation’ takes responsibility (legal and financial) of the funding on your groups behalf. They will sign your agreement, receive and distribute the funds under the agreement, ensure events are completed and submit accountability and evaluation reports on your behalf.

Grant Guidelines